The post-World War I era saw a major change come over the Art
Nouveau movement with the introduction of decorative design
additions, referred to as "deco." The evolving style quickly became
known as Art Deco, and its principal period is judged to span the
years 1920 to 1939, but its evolution into modernism extended
its influence well into the early 1960's. One of the basic tenets of
deco design is its replacement of nature's beauty with that of
technology. Man-made industrial touches were at the core of the
movement, particularly the more attractive elements of automobile
design. Dashboard controls, gauges, and radiator grill designs
worked their way into everything, finding their
most appropriate use in appliance cabinetry and casings.
It was an era when industry and art were almost inseparable. The
rounded product forms suggested a streamlined, frictionless journey
forward for mankind, and all embraced it fully.
Of course, the rejection of nature often included the rejection
of wood as a cabinet material, but there was more to it than that.
Wood cabinet forming, particularly in the unusual design styles that
were being striven for, was time consuming and costly, even in an
assembly line environment. Something else was required, something
that could be produced much more cheaply. The answer was found in
early, phenol formaldehyde plastics, such as Bakelite and, a decade
later, Catalin. However, each of these compounds had their own
problems. Both required lengthy drying or baking times (still far
less manufacturing time than for a wooden cabinet), and Bakelite in
particular required added filler elements to give it maximum
strength. These additives did not allow colored coal tar dyes to
effectively be added to the compound, so black and brown became the
basic colors for Bakelite products. But designers soon overcame this
limitation with the application of colorful surface paints. The
later developed Catalin resin was a little stronger in its basic
state, allowing makers to produce a wide variety of colors with the
translucent material, trading off a bit of strength for a more
appealing state that would require no painting, reducing costs even
further. The costs were so drastically reduced that a Depression Era
family could buy a plastic radio for no more than $10.00, whereas a
wooden cabinet equivalent would have forever been beyond their
reach. These radios represent America's initial steps into the first
Plastic Age, an age that would pave the way for us all to be
connected electronically.
To find one of these early works of cabinet art intact is a near
impossibility. As tastes changed and the electronic elements of the
set wore out, many were tossed aside, replaced by newer injection
molded plastic models. Also, the fragility of early plastics, as
well as some poor designs that did not take plastic shrinkage into
consideration, led to many cases experiencing major cracking. The
painted Bakelite cases, as you can imagine, were often nearly
paintless after a decade of family wear and tear. Add to all of that
the fact that the unpainted Catalin models darken severely with
exposure to UV rays, and you can readily understand the need for
talented restorers in this field. Of the six radios to follow, all
have been perfectly resurfaced, repainted and cleaned;
their dangerous power cords have been replaced, and their original
electronic components have all been brought back to specification.
Please note that none of these required any surface repair with
fillers. Each case was in nice condition, requiring only
repainting. The paint schemes on all of the radios are vintage
in color choice, but are unique combinations, divergent from the
original finishes. These six are as nice as any you will find, and
each was chosen for its classic styling and color combinations. Each
of the six is from a different maker, and every one stands as a
proud exemplar of the best their firms could manufacture.
Today, the presence of any of these models in an appropriately
decorated environment suggests an owner who is knowledgeable, both
of design and of its very colorful history.
The 1939 Firestone "Air Chief"
Often called the "World's Fair" radio, due to its debut during
the second year of the deco festival that was called the 1938-39 New
York World's Fair, the "Air Chief" was produced for Firestone's long
running line by Stewart Warner. Using a unique and attractive
cabinet design (13" wide x 7-1/2" tall x 7" deep) in a classy black
and red coloring scheme with a gold logo design, Stewart Warner's
efforts were much admired. The radio was one of the most popular of
the year and is now recognized as one of the all-time classics,
highly sought after by collectors at all levels. The Air
Chief's dry cardboard backplate has disappeared over the years
(unnecessary in the eyes of most collectors), and the full unit has
been restored to Mint condition appearance, and performance, by the
most talented of restorers.